Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.