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Puneet Manchanda, a marketing professor at the University of Michigan, said "We Chat wants to send a signal that it's a global player that can also take on the American market." Manchanda said, "If they can get a reasonable amount of market share in the US, it will be a big feather in their cap." Manchanda said he is not sure that We Chat really needs a significant presence in the US market from a business point of view.